Novari - Eco Friendly Clothing
This semester-long project started with a simple prompt: create a fashion company that makes environmentally-friendly clothing. From there, I started researching exactly what sustainable clothing production entailed. I learned what already established companies were doing. I looked at age-demographics in relation to opinions on environmentalism. Essentially I had to create an entire business concept, from customer base to corporate values. It was an incredible learning experience working out how all facets of a company identity influence the branding process. Eventually, I developed five different brand marks before choosing one and refining the design. I also had to develop the other parts of the overall look and feel. What kind of photographic imagery should this company use? What fonts would be on its posters and website? What colors and designs would mark every item coming from the brand? All these elements and more were then assembled into the brand book shown here. It’s a manifesto of sorts, a guideline for all aspects of the brand.
MEMORY DECAYING - 3D Letters & Video
This project was based on the theme “degraded media artforms”. I have been fascinated for a while with natural textures. Of course with digital technology, most, if not all of these can be simulated. However, I found that there was something special in photographing these textures. From the beginning of this project, I had more than enough ideas of what types of degradation I could do. It took very little to fill a sheet of paper with ideas, and a folder with inspiration images. What I struggled with was a theme for the project. It was easy to find a YouTube tutorial on how to glitch an image, but I had no idea what image to glitch.To me, degraded media suggested memory and nostalgia, and I played with the idea of using old images. I often found myself drawn into the past when looking at old images, and I thought there might be a way to translate this into a project. But my experiments did not produce anything I liked. Eventually, I sat down and wrote out my thoughts and frustrations regarding the project. How could I reference the past while respecting the people involved? How could I recreate the past without being inauthentic? How could I make an authentic project, without personal vulnerability? How could I make a personal project without being self-indulgent?Eventually, I hit on the idea of re-purposing text messages from people I no longer am in touch with. I like the idea of turning something so ephemeral into a solid tangible design. This also solved the content issue and all the roadblocks I was facing, if I could pull it off.In the end, I used modeling techniques to make it monumental concrete letters at smaller scale. It’s made from cast plaster of Paris, cracked, painted and re-glue to weather it. I was mid-way through this project when the pandemic caused the school to shut down, so I was limited in what I could do, but managed to make both the lettering and the final video in my apartment.
Typographic Book
This book set an excerpt from Kafka on the Shore, a novel by Haruki Murakami. The goal was to translate the meaning of the words through expressive typography.
85 Days
This project was a challenge to create 85 different versions of a single letter, in my case, "Q". I developed the designs throughout the school semester (85 days long) and then created a final booklet showcasing them.
Film Title Sequence
Concept: In our increasingly digital, connected world, financial deals have gone electronic. A new kind of criminal has taken over bank robberies. They’ve traded out guns for laptops, and the rewards are immense. Their new virus allows they to manipulate the stock market to generate massive gains. As their dealings begin to come to light, panic spreads through the world. The trust holding together the market is shattered and people rush to cash out their accounts. As the entire financial system teeters on the brink, so too does society.
News App
This school project challenged me to take a Toronto Area Newspaper, and design an easy-to-use app. The goal would be to make the content appealing and easily accessible to a younger audience. I choose a school newspaper, rebranded it, and developed the app design.
Silencing Eve Dust Jacket
Three variations for a redesign of a dust jacket.
The Hitchhiker's Guide to the Galaxy
This cover concept comes from one of my typography classes. The color scheme, which evokes both space and a sense of adventure. The idea of age and use was inspired by the titular object, a digital travel guide carried throughout the story. The typeface is my own design, drawing from the electronic/digital aspect. This is carried on through a glitch texture applied to the letters.
The Road Ahead
This short stop-motion was in fact highly challenging. Having never worked with the medium before, I had to spend a while experimenting with my workflow. The basic elements were drawn in Illustrator, before being moved to InDesign. This program allowed me to repeat, layer, and incrementally animate the various elements, before exporting every frame as a JPG file. The last step was setting the frame rate and adding sound in Premiere Pro.
Dream Poster Series
These posters are the culmination of a semester-long design project at OCAD University. Starting from a single concept - dream - I designed type treatments, lettermarks, and a 3D object. After pulling design elements from all these stages, I added my own photography to make this series.
Music Poster Series
This project explored visual elements of art and design. All elements are vector drawn, and each represents a simple building block of design. The “ƒ” from a violin or treble and bass clefs represent letter-form, the guitar has a beautiful shape, the guitar picks are distorted dots, the cable follows the form of a line, and the vinyl record contains texture produced by the grooves in its surface.